Make your company data available for product managers, marketers and finance, without data analysts and data scientists
Platform
for self-service analytics
for self-service analytics
Cloud Services
Anchor Data Platform (Attributed Data Platform)
Predictive ML Models
Self-service analytics
Marketing Attribution models
Mobile App
Internal Databases
Speed up your company innovation by bringing data to your business users
The engineering complexity of analytical tools limits data accessibility to data analysts and data scientists rather than democratizing it to a growing number of data citizens in product management, marketing, finance and so on.
This limits the speed of company innovation: plenty of data point is available, but business decisions are still based on intuition
This limits the speed of company innovation: plenty of data point is available, but business decisions are still based on intuition
Not only a CDP
Our ADP platform works not only with Customer profiles, but all your company's data with all complex business logic (eg Warehouses, Suppliers, Orders etc)
Our ADP platform works not only with Customer profiles, but all your company's data with all complex business logic (eg Warehouses, Suppliers, Orders etc)
How it works
PRODUCT
ORDER
CUSTOMER
WAREHOUSE
2. Define Links between your Anchors
PRODUCT
ORDER
CUSTOMER
WAREHOUSE
in shipped from
made
has
- Define your Anchors
And specify data sources for each attribute
3. Define Attributes of your Anchors and Links
⚓ User
User Id
bi.userId
⚓ User
First Visit Date
bi.userFirstVisitDate
⚓ User
Age
bi.userAge
⚓ User
User Lifetime Value
bi.userLTV
⚓ User
Status
bi.userStatus
Calculated field
4. Build analytical reports and machine learning models on top of attributed data
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